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We define "Yoki-Monozukuri" as "a strong commitment by all members to provide products and brands of excellent value for customer satisfaction". It consists of the following core concepts, wich distinguishes us from all others. In Japanese, "Yoki" literally means  "good/excellent", "Monozukuri" means "development/manufacturing of products". 

We strive to develop innovative products and brands to maximize consumer satisfaction by determining the needs of consumers and fusing them with the seeds of R&D.
Fusing Needs & Seeds

We create dynamic synergy by uniting the creativity and energy of every person and team to enhance Yoki-Monozukuri. The driving force of Yoki-Monozukuri is the passion of individual members as the source of our corporate strength.
Uniting Abilities

We reinvest the profits earned through Yoki-Monozukuri towards the continuous creation of products and brands of excellent value. This cycle of Yoki-Monozukuri earns us the respect and trust of all stakeholders including consumers, employees, business partners, local communities and shareholders, thereby achieving profitable growth.
Yoki-Monozukuri Cycle



We continuously improve and innovate our products, brands and business processes in order to stay one step ahead
of changes in consumer lifestyles and the business environment.
Continuous Improvement & Innovation

We proactively seek new opportunities and challenges, never being satisfied with the status quo.
Never being Satisfied with the Status Quo

We regard difficulties as opportunities for self-improvement and continue to grow individually and as a corporation by overcoming them.
Difficulties are Opportunities



We treat others with respect and fairness, and pursue our work with sincerity and diligence in an effort to optimize the performance of individuals and the corporation as a whole.
Respect, Fairness, Sincerity & Diligence

We behave lawfully and ethically, and earn the respect and trust of all stakeholders through sound and honest business activities.
Behaving Lawfully & Ethically

As a responsible corporate citizen, we seek to ensure the safety of our products and operations, and proactively engage in solving social and environmental issues.
Responsible Corporate Citizen