Purpose and Value Creation

Our Purpose

To Realize a Kirei World in Which All Life Lives in Harmony

We aim to create a Kirei life for people, society, and the planet through creation and innovation building a future where all life enjoys more fulfilling and enriched lives.

Our Value Creation

We aim to maximize the power and potential of our employees, evolve Yoki-Monozukuri, and transform into a robust business through strategic investment.By enhancing corporate value through this cycle, we strive to become an indispensable company in a sustainable world.

Discover more about our Purpose and Value Creation here: Kao | Our Purpose and Value Creation