The Kao Way (Corporate Philosophy)

Fundamentals That Support Kao's Value Creation.

The Kao Way (Corporate Philosophy)

The Kao Way

Our innovation is in the manufacture of products which benefit people's well-being, health and comfort, together with improved environmental sustainability.

We provide our clients with the value they demand and the solutions they need.

To achieve this, in each process and activity we are dedicated to improve self-improvement; because we always want to offer the best results for our clients.

An unchanging corporate philosophy:

The Kao Way

The "Kao Way" is the foundation of Kao Group business activities through Yoki-Monozukuri from the consumer/customer's perspective.

*“Yoki” literally means “good/excellent”

“Monozukuri” means “development/manufacturing of products”

The "Kao Way" embodies our corporate philosophy, and is the foundation of the business activities of the Kao Group. As our cornerstone, the "Kao Way" provides consistency to Group activities from the formulation of mid- to long-term business plans to each business decision that we make every day. Accordingly, it acts as a guiding principle for all of our members, bringing together the growth of our company and that of our individual members. As such, it is an essential element in making the work we do more rewarding and instilling in us a sense of purpose.

Kao Group companies and members share the "Kao Way" not merely as a manual or set of rules but as a foundation from which we are able to determine both the value of our work and the concerns that we face.

  • MISSION
    The satisfaction and enrichment of people's lives
  • VISION
    To work closely with consumers / customers on resolving problems
  • VALUES
    Yoki-Monozukuri
    Innovation
    Integrity
  • PRINCIPLES
    Consumer Driven
    Genba-ism
    Respect & Teamwork
    Global Perspective
The Kao Way
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