JAPANESE FACIAL SKINCARE ROUTINE
Today there are many global beauty trends in the market. The beauty industry across the world is developing brands inspired in each own culture for internal consumption while also exporting them globally. The demand for global beauty brands has grown due to globalization and increased interest in foreign travel and culture, and the ‘made in’ stamp carries more meaning than ever before. As a part of the KAO Group, the mission of Kao Chemicals Europe is to strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of society. Following our
mission we would like to approach J-Beauty trend to Western lifestyle, providing a Japanese skincare routine with high-quality products in four streamlined steps.
Rooted in ancient wisdom, a Japanese double-cleansing and double-moisturizing routine enhances the skin’s health and beauty. Building on the two-step cleansing routine, Japanese women in the late 19th century began double-moisturizing, first with “beauty waters” to renew and prepare skin to absorb moisture and second with a deeply hydrating moisturizer.
Double-Cleansing:
STEP 1: Pre-cleanse. Cleansing is emphasized as key to healthy, clear and radiant skin in Japan. It is customary to cleanse the face with a gentle cleansing oil to remove makeup and impurities. Our Natural Cleansing Oil based on RHEODOL 430V (INCI name: Sorbeth-30 Tetraoleate) transforms into weightless, milky texture upon contact with water helping to rinse-off. The formulation steps becomes very easy thanks to the high compatibility of RHEODOL 430V with many types of oil. RHEODOL 430V shows good emulsification and solubilization for a wide range of substances, high polar ester oils and plant-derived oils.
STEP 2: Cleanse. A foam cleanser clears any remaining residues and purifies the skin. Our Gentle Facial Wash provides a rich, creamy foam generated thanks to AKYPO FOAM LM 25 (INCI name: Potassium
Laureth-4 Carboxylate) that gently cleanses skin without stripping hydration. AKYPO FOAM LM 25 offers an outstanding creamy foam with a very small bubble size, which leaves a very smooth feeling during the application. The other key benefit of this exceptional creamy foam is its stability, which is clearly favorable to contribute to a better experience during the application.
Double -Moisturizing:
STEP 3: Pre-moisturize. A deep moisture spray preps the skin to better absorb moisture, enhancing its benefits. Our Deep Moisture Spray is a lightweight liquid that is easily absorbed into skin, directly delivering our concentrated active ingredient: EXCEPARL IS-CE-A (INCI name: Cholesteryl Isostearate). EXCEPARL IS-CE-A is a cholesteryl ester, one of the structural components of intercellular lipids, and plays a key role to keep moisture in skin. LEVENOL C-201B is a plant-based nonionic surfactant with a better eco-toxicological profile than common non-ionic surfactants. Its solubilization capacity allows the incorporation of EXCEPARL IS-CE-A to an aqueous phase composition, while improving the smoothness feeling. The pre-moisturizing step improves the hydration efficacy of composition C-323 up to 49% and 64% more hydration at 3 and 5 hours after use respectively.
STEP 4: Moisturize. Nourishment is always beneficial for dry as well as for oily skin types. Once skin is ready to absorb the maximum moisture, apply a moisturizer to form a protective barrier. Our Rich & Fresh Cream is a rich W/O emulsion with a light feeling thanks to PENETOL GE-IS (INCI name: Isostearyl Glyceryl Ether). It can stabilize W/O emulsions with high water content as a result of the formation of
reversed hexagonal liquid crystals. Due to their high-water content, these W/O emulsions are easy to spread, providing a high moisture feeling without leaving a greasy feeling. Spreadability was measured using a Texture Analyzer. The force required to obtain a given deformation correlates with the spreadability. A higher peak force value indicates a less spreadable product. Conversely, a lower peak force value
indicates a more spreadable sample. Composition C-323 based on PENETOL GE-IS shows an even easier spreadability than an O/W market product emulsion.
Our key chemicals for Skin Care developed by Kao Corporation, bring the J-Beauty trend closer to Western lifestyle providing a Japanese skincare routine with high-quality products in four streamlined steps.
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