Addressing sustainability with waterless formats in Personal Care products.

As waste free lifestyles are becoming increasingly popular among consumers, demand on innovative ecofriendly solutions are also raising.Committed to the green transition and the European GreenDeal, waterless formulations are a clear example that manage to replace single-use plastics while reducing greenhouse gas emissions through product
compaction.

Dilutable Waterless Formats

The idea behind dilutable cleaning formats is that consumers can prepare a ready-to-use product by mixing the concentrate with tap water at home. The concentrate can be provided as a minidose or a water-soluble tablet. The plastic bottle should be reused as many times as possible.

HAIR AND BODY CLEANSING C-321

Product benefits:

  • Water reduction – no water shipment
  • 30 mL concentrated product equals 100 mL final product use
  • Re-use packaging
  • Extremely mild surfactants
  • Easy to prepare

Formulation guideline

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HAIR CONDITIONER C-322

Product benefits:

  • Water reduction – no water shipment
  • 20 mL concentrated product equals 100 mL final product use
  • Low temperature process
  • Re-use packaging
  • Easy to prepare

Formulation guideline

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KEY INGREDIENT: TETRANYL CO-40
Cationic surfactant with anti-static and conditioning effect. Cold processable. 

Solid Waterless Formats

With less environmental impact and reduced water content, KAO’s solid waterless formats represent a more caring approach towards cosmetics.

KEY INGREDIENT: AKYPO FOAM LM 25

Cleansing Agent. Foam Quality Improver. Easy to Thicken. Mild. Reduction of Irritation Level.  Sulfate-Free.

KEY INGREDIENT: DANOX HC - 30

Hair conditioning system. Two-in-one product.Ready to use & easy to handle. Vegetable origin & environmentally friendly. Optimized performance

KEY INGREDIENTS: BLEND OF KAO EMOLLIENTS

  • EXCEPARL LM-LC
  • COCONAD RK
  • LEVENOL H&B
  • KAO SOFCARE