Laundry Care

Laundry detergent is evolving to do more than just clean fabrics, with sustainability becoming a primary objective for the detergents market. Design of formulations and selection of ingredients are affected by related trends, such as the high concentration of a detergent and lower doses per wash, low temperature washing, less water use and environmental care. Kao offers ingredients and formulations that are in line with these trends, while adapting to the needs of each laundry segment.